Tiffany Evans: Revealed
While most 9 year olds were singing into their hairbrushes, singer Tiffany Evans already had Star Search winner and signed recording artist on her resume. By 12 years old she had already appeared on countless TV shows and at 15 she was hard at work on her first studio album, Tiffany Evans. After moderate success following her single “Promise Ring”, Evans eventually seemed to completely disappear. Many thought that perhaps she had succumb to the ills of fame and we’d seen the end of her until she came back on the scene with 2010′s “I’ll Be There”. Her growth as both a woman and artist were evident but her presence brought about the questions: “Where have you been?” and “What can we expect from you now?”. Today a fully mature Tiffany Evans is ready to set the record straight and show that she’s no longer that little girl who was a product of a major label but a young woman determined to leaver her mark on the industry in her time, in her way.
Edge: So who is Tiffany Evans today? She’s clearly not that little girl we met all those years ago.
Tiffany: Well first, I am a woman. A woman, most importantly. I am someone who is much more experienced and ready to reveal to the world what I’ve been holding in for so long–growth. They haven’t seen that yet.
Edge: Let’s talk a little about your journey through this industry as a young girl.
Tiffany: I was 9 years old when I started in the business. I didn’t know much about it, I just knew that I saw people on TV and it was something that you could do to be popular. But of course it is a completely different story once you’re in this industry. I won Star Search and then I signed a deal with Sony/Columbia. Immediately I started working on 3 albums, one of which actually was released. Growing up in the business and learning it all as a child…you don’t have a voice. Everyone tells you what to do, how to dress, how to present yourself, all while saying they have no clue what to do with you. No one knew how to market me because I was so young. That was a hinderance for me at the time. This was pre-Willow (laughs). Being 11 or 12 was a big issue because no one was able to take me seriously.
Edge: Was that what ultimately led to you deciding to lay low for a while?
Tiffany: Yes. I realized I really needed to go away and grow up. I needed to be able to experience some things so that I could start making music that was more personal instead of what everyone wanted me to do. So I disappeared after my second single, moved to Atlanta and that’s when I formed my relationship with Matthew Knowles.
Edge: How was that relationship with Matthew? It seems that you were signed to him one day and severing ties the next.
Tiffany: The situation with Matthew Knowles was a learning experience. When I moved to Atlanta I met a writer named Red Styles. We started to share our contacts and one day I got a call saying that Matthew Knowles wanted to meet with me and I said I would do it. That meeting led to us agreeing to have a working relationship and soon after that relationship was over. I learned a lot about patience and what I really wanted moving into the next phase of my career.
Edge: At the time you not only parted with Matthew but you also decided to part ways with Sony/Columbia. Why did you feel that relationship was over as well?
Tiffany: I parted ways with Columbia and declined a lot of other offers because I was just at a place where I’d acquired enough knowledge and finances to move forward. I was mentally prepared to step out into the deep and make a decision to become independent.
Edge: And from that decision came Little Lady Entertainment?
Tiffany: Exactly. I started Little Lady Entertainment which is a multimedia company later that same year and it’s a process. I had a plan laid out before i just jumped into things. I was open to learning from the people around me who know so much about the music business. I am the only product for Little Lady Ent right now because I want to establish the company with that I am doing before I bring other people into the picture.
Edge: You’re gearing up to release your first EP on that label. What can we expect from you?
Tiffany: It’s truly a body of work. It’s a new beginning for me. It’s my personal truth. It’s starting over and being able to reveal who I am. This EP represents all of that. It’s urban, it’s gritty but you still get those ballads with a lot of knock to them. It’s sexy without doing too much. It’s a little ode to the 90s. A lot of people have asked me if I am afraid to do urban music when everyone is really into dance and pop tracks and honestly, I’m not. I’m staying true to who I am. I’m not afraid to do a pop record either. I don’t limit myself to any genre but what I want to present at the moment is where I am in my life.
Edge: What advice would you give to a young girl starting out in this industry as young as you were?
Tiffany: Keep God first. Understand that there is a bigger picture in life, your purpose is bigger than what you’re seeing at the moment. When you know that it helps you to keep on trucking even when the bad stuff happens. You have to know it’s all for your journey and that you’re here to impact someone’s life. If you’re willing to stay humble and receive the right knowledge, you’ll be fine. And most importantly, don’t complain!
Edge: You don’t shy away from talking about your religious beliefs. How would you describe God to a person who doesn’t know/believe in him?
Tiffany: He is love. If I could just get that person to believe that he loves them just as much as he loves me or you and that he wants to do everything in their hearts and minds. I don’t look like what I’ve been through. He’s brought me through so much, people don’t know. They don’t see all the things that have happened in my life. He grabbed me with his love. And that’s how he can grab anyone.
Edge: Use a song(s) to describe what you ultimately want your legacy to be.
Tiffany: Whitney Houston’s “I Will Always Love You” and Aaliyah’s “One In A Million”. Those songs came at a time in their careers where people still needed proof that they would be iconic. They became mega stars through those songs. When people heard “One In A Million” for the first time, they’d never heard that sound before and what she was able to do with it. That really broke through for her. And Whitney, I mean…what else can you say? “I Will Always Love You” catapulted her into a different stratosphere of fame.
Edge: Why music? Why can’t you see yourself doing anything but this?
Tiffany: This may sound cliche but I really believe I was born with the gift of voice. It’s so amazing to wake up every morning and sing something. I can’t imagine myself without a voice. Music can heal someone. A voice that is anointed can change someone’s life. The truest artists do it for that reason. And that’s why I am in this for good…I have to use my gift.
Edge: What does living a life on the Edge mean to you?
Tiffany: Living a life on the edge to me means living for no one but God and understanding you can’t make everyone happy. You’re going to whatever it takes to get to your purpose. You don’t care what people think you should be. Being strong and fly at the same time. And not being afraid to make a major move and inspire someone else to do it.
Makeup: Rebekah Aladin
Hair: Rianna Devine
Stylist: Kameron Simpson
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